Anglers, listen up! This Berkley PowerBait Minnow in Black Shad color is about to become your secret weapon. At 4 inches (10cm) long, it's the perfect size for targeting bigger fish. The magic is in the scent - these lures are impregnated with PowerBait formula that fish can actually taste when they bite. That means they'll hold on longer, giving you more time for solid hook sets. The more a fish bites, the more scent gets released into the water, basically creating a fish-attracting trail. The realistic minnow profile and black shad coloration mimic natural prey, making it irresistible to bass, trout, and plenty of other species. Whether you're casting, trolling, or jigging, this lure performs consistently. It's part of Berkley's proven PowerBait line that's trusted by fishermen everywhere. The built-in scent means you don't need to mess with additional attractants - it's ready to fish right out of the package. If you want a lure that not only looks like the real thing but smells and tastes like it too, this PowerBait Minnow is definitely worth adding to your tackle box. Seriously, when the fish are being picky, the extra scent can make all the difference between a slow day and loading up the cooler!