Puppy parents, this Healthy Breeds shampoo is absolutely gentle enough for your little fur baby! The tearless formula means you can use it on their face without worrying about irritating their eyes - so important for wiggly puppies who won't stay still during bath time. It's specifically designed for puppies 4 weeks and older, with aloe vera, lanolin, and gentle proteins that clean without stripping natural oils. I've used it on my poodle puppy who has sensitive skin, and it leaves his coat incredibly soft, fluffy, and shiny without any irritation. What's really great is that it's safe to use with topical flea control products, so you don't have to worry about interfering with their parasite prevention. The formula is free from harsh chemicals and irritants, and it's mild enough for regular use if your puppy gets dirty often. Made in the USA in regulated facilities, so you can trust the quality and safety. The 16 oz bottle lasts a good while since you don't need to use much per bath. My puppy actually seems to enjoy bath time now instead of trying to escape - I think the gentle scent and non-irritating formula make it more pleasant for him. If you've been struggling to find a shampoo that cleans effectively without causing skin issues or eye irritation, this is definitely worth trying. It's become our go-to puppy shampoo, and I'll probably continue using it even when he's full-grown because the results are just that good. Your puppy will smell fresh and look adorable with that fluffy, healthy coat!