This isn't your average boring pet tag - it's actually a piece of art! The Dapper Dog design is so charming, and you can customize it with your pet's name, your phone number, and whatever else you want on the back. The large size (about 1.25 inches) is perfect for medium to big dogs, and it's made from recycled stainless steel with full-color graphics that are permanently infused, not just printed on. I've had one on my dog's collar for over a year now and it still looks brand new - no fading, scratching, or wearing off like cheaper tags. The split ring it comes with is sturdy too. What's really awesome is their lifetime guarantee - if it ever becomes unreadable, they'll replace it free. The ordering process is simple - just put your custom text in the gift message field at checkout. It makes such a great gift for pet owners, and there are hundreds of other designs if this one isn't your style. Finally, a pet tag that's both functional and actually beautiful!